2008-03-14 Thomas Marzahl
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Berlin launches a multi-million-euro advertising campaign to improve the German capital’s appeal

Berlin by nightLast year, Berlin received some very unflattering media coverage. The country’s most respected news magazine, Der Spiegel, said Berlin was no longer a hip and happening European metropolis -- unlike Barcelona, Copenhagen or even the Estonian capital Tallinn. Berlin had, in the words of the magazine, missed the boat. But the city has refused to accept defeat. This week, Berlin launched a new slogan as part of a multi-million-euro advertising campaign, aimed at spicing up the German capital’s appeal. And as Thomas Marzahl reports from Berlin, the campaign for starters targets Berliners themselves.

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